MG gains on established brands in Europe with EV push

MG Motor is beginning to overtake more established brands in Europe as it rolls out its electrified range across the region.

The brand, owned by China’s SAIC, posted sales of 10,811 in the region in the first four months, up 79 percent on the year before and passing Alfa Romeo, data from JATO Dynamics show.

The British brand’s revival started in the UK, but last year it expanded into continental Europe with the launch of the MG ZS small electric SUV and the EHS plug-in hybrid compact SUV.

MG is now selling its cars in 14 European countries including Germany, France, Spain, Portugal, Sweden and Norway. The automaker plans to double the number of its dealers in mainland Europe to more than 200 this year.

The ZS is the brand’s biggest seller by far at 6131, up 43 percent for the period, followed by the HS SUV.

The UK remains the brand’s biggest European market, accounting for three quarters of MG’s sales in the first four months, according to JATO.

To the end of May, MG in the UK was already selling in greater numbers than Mazda, Jaguar, Honda, Suzuki, Fiat Dacia and Lexus, figures from the UK manufacturers’ association the SMMT show.

MG also sells conventional combustion models in the UK, including the MG3 small car and variants of the ZS and HS.

MG said in a statement that almost a third of its sales in the UK were pure EVs to the end of May this year, accounting for 5.5 percent of the UK EV market for the period.

MG sales are also growing in Norway where the ZS EV was the 14th biggest seller in the first five months of the year at 1,242, according to figures from Norway’s Road Traffic Information Council (OFV).

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